BLK
Designer | Match Group
The Work
A visual identity for BLK’s 420 campaign including print & digital.
In detail
A custom-designed box, a limited edition logo, brand icon and social graphics to highlight BLK’s partnership with rapper Lil Gnar. The goal was to design an elevated limited edition 420 takeover that would encourage entries to win the box and turn the physical unboxing into an online moment.
Custom Brand Graphics
Promotional Graphics
Limited Edition Box
Results
420 campaign promoting BLK drove 1,500+ entries and 35,654 visits to the event microsite. The limited-edition box sold out (100 units) within 1 hour, while social media efforts contributed to 300+ new followers.