BLK
Designer | Match Group
The Work
A visual identity for BLK’s 420 campaign including print & digital.
In detail
A custom-designed box, a limited edition logo, brand icon and social graphics to highlight the brand’s partnership with rapper Lil Gnar. The goal was to capture an elevated vibe that creators would want to share, turning the physical unboxing into an online moment.
Brand Graphics
Promotional Graphics
Results
Delivered strong engagement for a 4/20 partnership campaign promoting BLK, driving 1,500+ entries and 35,654 visits to the event microsite. The limited-edition box sold out (100 units) within one hour, while social media efforts contributed to 300+ new followers.