Hinge
Designer | Match Group
The Work
Motion graphics and static design layouts for Hinge’s digital “Designed to Be Deleted” campaign. My work focuses on driving user acquisition and brand recognition through film style photography, and cohesive text lockups.
Acquisition Video
Strategy: Animated a static Hingie to tilt and explode using a mix of Photoshop generative fill, Getty images and After Effects transitions.
Results: Hingie brought to life (for just a moment…) resulting in a captivating end card to hold attention for the campaign tagline.
Click to registration rates increased by +50%.
Paid Static Campaigns
Cross Registration Interstitials
Strategy: Use both campaign photography and product features to highlight the user experience.
Results: +25% registration rates and +70% D1 net cash improvement over control designs.