Tinder
Designer | Match Group
The Work
Scroll-stopping creative for Tinder’s paid social campaigns. My work focuses on driving user acquisition through rapid testing, iteration, and performance-informed design.
Acquisition Video
Strategy: Built with varied visuals to keep the experience dynamic and hold attention to the end card.
Results: Mixed creative & more than one sequence held attention longer compared to fully static or fully motion-based creatives and achieved higher CTRS.
Strategy: Inspired by stop motion, I developed this layout to challenge the underperformance of phone-led creative.
Results: While people-led visuals typically outperform phone-focused creative, this hand-and-device concept broke that pattern and drove stronger performance than the control. It was expanded across male and female audiences and scaled globally across Italy, Germany, France, the UK, and India.
Strategy: Inspired by split video creative with multiple elements.
Results: A maximalist, trend-informed layout. This concept combined layered motion, floating UI elements, and lifestyle footage which helped capture attention longer and drove higher CTRs and registrations.
Paid Static Campaigns
Banner Ads
