YUZU
Designer | Match Group
Original Yuzu Icon designed by Mel Ortega
The Work
In App icons designed in Illustrator for Yuzu’s community chat feature.
Print material and digital content for Yuzu’s Friendsgiving event.
ICONS
Strategy: Icons designed in Illustrator for Yuzu’s community chat spaces. Created to evoke community and connection. The consistent use of brand colors and the creative adjustments to the Yuzu fruit icon create a cohesive style and a foundation for evolving chat spaces.
Results: The custom chat space icons created a more distinct and engaging community experience, making individual spaces easier to recognize and navigate.
FRIENDSGIVING
Strategy: Warm and inviting promotional material for Yuzu’s first Friendsgiving event. Design exploration included fall leaves and the warm shades of Autumn. Social promotion featured vibrant colors of citrus fruits to highlight Yuzu’s core icon.
Results: In addition to a successful NYC event, the brand incentivized users to share their own gatherings. Multiple community stories were highlighted and extended visibility through organic social sharing.